The authors demonstrate (Using simple economics / math) how:
- real estate agents dont care how much more we could get on our property, while they sell their own for the best prices
- Ku klux klan is a money laundering / frustrated people's society
- Drug dealers at the lower heirarchy dont earn enough to live while their bosses are filthy rich
- Your name can make or break your life
- Parents have no active role to play in a child's life (but a lot genetically)
- Crime rate in US has dropped due to legalizing abortion
etc etc etc
Each of this is simple to read, although stretched beyond its reading length. The economist, I feel, should have been more responsible to atleast demonstrate some of his skills beyond data collection & basic manipulation (which any statistics student can easily do...)
If data is what they were trying to manipulate, i suggest one look at the graphic work of Hans Rosling (www.ted.com) who shows the differences & similarities in growth patterns of countries around the world, birth rates, infant mortality, etc. More importantly, he teaches a method of graphic interpretation for laypersons, which Freakonomics overshoots completely!
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