The book is a quick read (despite its apparent size) due to the above reason. Also, it helps that a quick read keeps one engaged, without losing track. I did find it repetitive in a lot of places. Also, since the author used a quick-writing style, the repetition did not reinforce the subject, it only made it boring!
The jist of the book is about Innovation (& hence his innovation in writing!)
Peters says
- Any person / business / corporation must keep innovating continuously or die!
- The best way to change things is not to restructure, but to destroy them!
- Innovation is the key to growth!
- In a fast paced society, if you are not growing / innovating, you are slipping / dying / decaying.
- Skillsets need to change fast: not in years, but weeks, as per consumer demand.
- Each employee / person is a business head by himself / herself & should contribute directly to consumer satisfaction
- If an employee cannot answer how he /she directly satisfies the consumer, he / she should be done away with!
- One should not be afraid of failures. It adds to the experience!
- Its the death of bureaucracy. Companies having internal departments, that are not directly connected to the consumer, will die early!
- Innovation should be long term, the individual / company should think of future innovation capabilities instead of planning for the present.
- Innovation should be inclusive & exhaustive: from products to internal management systems, to mechanization to employee efficiency, everything about the company should be innovative!
To sum it all, its a fast paced book about a fast paced corporate world! I would gladly recommend it for everyone. Be prepared to NOT listen /agree to everything presented, but absorb the gist & the book opens our eyes to a lot of prevalent non-sense!
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